Blogging has become the primary source for engaging online audiences. We're not hyping. Blogging platforms have gone from being electronic journals to a huge tool for doing business (especially if you're just getting started).
Content marketing generates at least three times more leads compared to traditional marketing. Blogs, which allow you to upload written or audiovisual content focused on your target audience, make it easier to approach the audience and thus shorten the sales process.
New businesses benefit from blogging as they don't suck too much out of your budget and help you stand out among so many online options - they're like a big billboard aimed only at those who are interested in your content!
Indeed, it is a fact that most of Internet audience is found on social media when it comes to finding a service, people search online. And that's when blogs become relevant. Blogging makes you have more pages indexed on Google at 434%, which helps you position yourself better on Google and receive more visits organically.
However, there are many other benefits to open (and running well) a blog focused on growing your business:
A blog is like a blank canvas. Creative freedom will allow you to build your brand gradually, find your own tone and style that will distinguish you from the competition. Focus on generating fresh, original content with a different point of view.
We all know how deep and vast the internet is. How do you distinguish your business from others? Well, let say that the blog is the "safe harbor" of your brand. If you generate optimized content combined with other positioning tools, blogging helps you to be found by your audience.
Blogging helps when customers are just getting to know your brand or are at that awkward stage where they aren't sure to buy. Once they want interesting content again, they'll know where to find you!
Make sure to post and update your content frequently. Generating
call to action (CTAs)
to incite interaction is a great way to start a conversation and enhance empathy.
In 2018, having a blog to make a business visible raises the positive ROI 13 times more than a strategy without content generation.
Having a blog gives you a great competitive advantage. But don't think it's as easy as googling. It's a strategy that pays off in the long run. You won't see positive results right away. You have to work on it and create interesting and neat content at a certain pace to have an online presence.
Blogging involves creating original, fresh, energetic content to keep your audience awake. But also it needs certain structural parameters so that search engine algorithms can find you. That's why it's so important to plan the publication pace and the type of content that goes best with your target.
Don't be afraid of the blank page and start writing!
